Monday, May 25, 2020

Marketing Analysis 888 Holdings - 1200 Words

888 Holdings promotes Itai Frieberger to CEO In what represents a corporate shift, 888 Holdings has appointed Itai Frieberger as its new CEO. Stepping up from his current COO position, which he has only held since May 2015, the promotion certainly represents fast progress for Mr. Frieberger. This shift has made media newswires headlines, but it isn’t the only change to have occurred during the 888 Holdings corporate reshuffle. Brian Mattingley, who has held the position of Executive Chairman since spring last year, has been moved into a Non-Executive Chairman position. Speaking on the new look of the 888 Holdings hierarchy, Mr. Mattingley has spoke of his delight at seeing Mr. Frieberger step into the CEO role. Lauding the decision as â€Å"excellent† and â€Å"a step in the right direction†, it his belief that Mr. Frieberger will bring â€Å"unique market insight and experience† to the position. Many within the world of gambling felt that 888 Holdings were in need of switch-up, with most looking forward to see how Mr. Frieberger leads 888 Holdings into the next chapter of its long-term development. For most it seems like the decision to appoint Mr. Frieberger as CEO represents natural progression, as he has been a key player within the firm since he was first hired back in 2011. Speaking on his appointment Mr. Frieberger stated that he was fully committed to making sure that 888 Holdings remains a first-glass gambling brand. Working alongside current CFO Aviad Kobrine, 888 Holdings isShow MoreRelatedMarketing Plan For Tracy s Custom Wigs Hairpieces1742 Words   |  7 PagesMarketing Plan for Tracy’s Custom Wigs Hairpieces This third phase of Tracy’s Custom Wigs Hairpieces marketing plan is now the framework that is directing our company where we need to go. The writer highly recommends for an owner, no matter how long you been in business, to created a marketing plan, at least, every three to five years to revive newer ideas, so that your company continue to grow and be ahead constant changes that happen each year. Since the second phases of creating this marketingRead MoreKirklands vs Pier One4858 Words   |  20 PagesFinancial Statement Analysis Kirkland’s And Pier 1 Imports I. EXECUTIVE SUMMARY Kirkland’s Inc. and Pier 1 Imports are among the major players represented in the retail home dà ©cor industry, where there is a constant demand to provide the right merchandising mix and marketing program for consumer attraction. However, in recent years there has been a decline in the retail home dà ©cor industry. Consumers have cut spending in anticipation of the continuing rise in gas pricesRead MoreAccounting and Bookkeeping Services Marketing Plan6772 Words   |  28 PagesAccounting and Bookkeeping Services Marketing Plan Sorcerer s Accountant Marketing Vision Sorcerer s Accountant will fit the needs of transitional small businesses, dealing with the growing pains of leaving an owner-operator model to hiring employees and expanding. These clients will see that Sorcerer s Accountant is competitively priced, both compared with the market and with the substitute option of hiring their own bookkeepers. Clients will see that Sorcerer s Accountant is extremelyRead MoreSupermarket Industry in Australia6074 Words   |  25 Pagesindustry attractiveness MAJOR COMPETITION Keys competitors Financial ratio analysis Sales growth Ebit margin Ebitda margin Inventory days Current ratio Return on investment Return on assets Competitive move Woolworth’s Ltd Coles Myer Ltd WOOLWORTHS LTD Company background Participation strategy Internal operations External operation Supply chain Total services management (TSM) Marketing strategies Private label SWOT ANALYSIS Shareholder value forecast spreadsheet Reference: Appendix 1 Product and servicesRead MoreStatement of Advice13594 Words   |  55 Pageswe will make specific reference to it in the relevant section. Provided by Tianji Jiang Financial planner of Flinders Financial Group Pty Ltd 88 888 888 888 Authorised representatives of Flinders Financial Planning Pty Limited. 14 Feb 2013 Dr Navigate Print DX 888, Sydney NSW 2000 Dear Navigate, I am pleased to enclose your Statement of Advice that has been designed specifically for your superannuation planning, debt management,Read MoreJcpenney vs Macys5166 Words   |  21 Pagesmiddle class, they are still a cheap stock in this weak economy, disruption of renovations, their sales waiver with higher fuel prices and decreased international tourism. Analysis of Industry Environment Broad Environment To assess the major challenges and opportunities in the broad environment in future years, a PESTEL analysis will be conducted on the department store-retail industry. Political/Legal: There are several political/legal factors that can potentially influence the department store-retailRead MoreGlobalization of South Africa8279 Words   |  34 Pagesdevelopment. i TABLE OF CONTENTS Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..i Part â…   : Understanding Africa and South Africa 1. Africa†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 2. Republic of South Africa†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Part â… ¡ : Current analysis 1. Trade †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 2. Foreign Direct Investment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. Disadvantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 4. Advantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 5. Industries in South Africa – 5 key sectors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13Read MoreFeasibility Study on Establishing a Specialty Ice Cream Shop Essay9447 Words   |  38 Pageshave an Ice Cream shop, it would be the first Ice Cream shop in Siniloan, Laguna and offers a wider variety of flavours than what is available at grocery stores. Nevertheless, evaluation of location, determination of capital requirement and analysis of possible competitors are some of the factors that should be taken into consideration in order to assess the viability of the proposed business. In addition to building revenues for the firm, the project will create employment opportunities andRead MoreLiterature Review on Consumer Behaviour16053 Words   |  65 PagesThe Marketing Review, 2002, 2, 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can beRead MoreTo Err Is Human6807 Words   |  28 Pagesversion for free; you may also purchase a print or electronic version of the book. If you have questions or just want more information about the books published by the National Academies Press, please contact our customer service department toll-free at 888-624-8373. As many as 98,000 people die each year from medical errors that occur in hospitals. Thats more than die from motor vehicle accidents, breast cancer and AIDS--making medical errors the fifth leading cause of death in this country. The Institute

Thursday, May 14, 2020

The Impeachment Proceedings Of Presidents Andrew Johnson,...

This assignment asks us to compare and contrast the impeachment proceedings of Presidents Andrew Johnson, Richard Nixon and William Clinton, while identifying the ethical dilemmas presented by each. In addition, students are to categorize the ethical violations of each President by severity and discuss whether the actions by the Senate were politically motivated or ethical. The initial similarity obviously lies in the fact that these three gentlemen belong to a very small club of which they are the only members; Presidents who have been impeached. President Clinton underwent impeachment proceedings but was not impeached, those who brought impeachment proceedings were unable to muster enough votes to formally impeach him. President Andrew Johnson also underwent impeachment proceedings but again, those who sought to discredit him were also unable to muster the needed votes, so he too remained in office. President Nixon resigned before he was ousted. An examination of why each of the three were impeached will give us a better understanding of the political climate of the respective times and why Presidents Clinton and Johnson were able to remain in office when President Nixon was forced out. According to History Place.com, Andrew Johnson was â€Å"a self-educated man of humble origin†¦ Abraham Lincoln s vice president during his second term, he became President upon the assassination of Lincoln in April of 1865†. (Johnson,  ¶4). Johnson had no formal schooling but â€Å"discoveredShow MoreRelatedWhat Is Our Safeguard Against Corruption Performed By Federal Officeholders?1422 Words   |  6 Pagesperformed by federal officeholders? It is impeachment. Impeachment is the Constitutional power given to the House of Representatives to remove a federal officeholder from office. â€Å"Article II, Section 4 of the Constitution says, ‘The President, Vice President and all civil Officers of the United States, shall be removed from Office on Impeachment for, and Conviction of, Treason, Bribery, or other high Crimes and Misdemeanors’. (Longley). The power of impeachment has historical significance as only four

Wednesday, May 6, 2020

Online Dating And The Internet - 944 Words

In society today, you frequently see advertisements for online dating. Online dating is communicating with others through the internet with the objective of beginning a romantic relationship. You can join the online dating community through websites or apps. It is very common for individuals to take part in this method of dating. While some experiences with the service conclude with happy endings, you can’t be guaranteed one. There are dangerous factors when it comes to using online dating. The first online dating website was established in 1995. In the United States 49,250,000 people have tried online dating (Statistic Brain Research Institute). While most dating sites are for everyone, there are also different sites for people of specific ages, races, and religions. Most of the time you are required to fill out a survey of questions. This is so the site can evaluate your answers to find people they think you would be compatible with. You can then talk online and also make p lans to meet in person. People use these dating sites hoping to find true love. It is true that online dating services can lead you to true love and happiness. However there are many dangerous factors as well. One of those being people pretending to be someone they aren’t. Since this particular type of dating is online, people can pretend to be whoever they want to be. It is very easy to be deceived when using online dating. Whether someone is using a fake profile picture and/or fake information,Show MoreRelatedOnline Dating And The Internet Essay1130 Words   |  5 PagesThe Case The internet has become very popular since 1990, and it plays an important role in everyone’s life. People like to connect with their friends, family and society through social media like Facebook, Snapchat and Twitter. Many websites on the internet offer online dating or match making services. Despite being a relatively young industry, online dating has already become one of the most profitable types of business found on the internet. Online dating services now attract millions of usersRead MoreOnline Dating And The Internet Essay1601 Words   |  7 PagesAt this day in age, technology gives us the opportunity to complete countless tasks through the internet. The internet allows us to obtain information within a matter of seconds, go shopping without having to leave the comfort of our own homes, and communicate with others instantly. Another popular thing the internet is used for is online dating. Online dating allows you to carefully choose who you would like to interact w ith. You are provided with all sorts of filters that you can use to determineRead MoreOnline Dating Vs. Internet Dating1574 Words   |  7 Pagesto understand married people going frequenting online dating sites. I now realize after Googling married people online dating that married people using online dating services is not only a very common practice, there appear to be online dating service that target married people looking for a date or more. Many married people are finding the temptation of online dating irritable. On e website is stating that 150,000 married people join online dating sites each month and these sites are doing thereRead MoreOnline Dating Vs. Internet1162 Words   |  5 PagesJessica Gardner Professor Minnis English 1D March 9, 2015 Online Dating Online dating is one of the most over-hyped and probably one of the worst places to find someone to have a romantic relationship with. But, with social networking becoming all the rage, online dating has become a huge phenomenon that has caught trend nationwide. In todays society it is considered the norm for human connections to be initiated by internet connections. We live in a century of emails, text messages, and FacebookRead MoreOnline Dating And Its Effects On The Internet Dating World1197 Words   |  5 PagesThe internet has flipped the world on traditional relationships, and has opened up to the emergence of online, social dating. These online dating site have change the way relationships interact, gossip, flirt and communicate. However, numerous people do not understand the deception and manipulation aspect that comes with online dating. Forming a passionate relationship over the internet under false pretense can be emotionally destructive. Several studies have been perfo rmed in an attempt to explainRead MoreThe Transformation of our Society Since the Internet: Online Dating1185 Words   |  5 Pages Imagine a world without internet. There would be no emails, no Facebook, no eBay, amongst other things. Even a simple task as booking a flight or a hotel would have to be done over the phone. To think about it†¦ life as we know it would just not be the same. This new day and age has brought us to a point where it’s possible to find virtually anything on the internet, even love. Yes, online dating has become the new revolutionary way of finding your soul mate (Houran, Lange, 2004)Read MoreOnline Dating Is More And More Convenient For A Lot Of People With The Internet1531 Words   |  7 PagesOnline dating Online dating is more and more convenient for a lot of people with the development of technology. So what is online dating? Online dating is a dating system which allows people to make contact and communicate with each other over the internet. More and more people feel lonely with increasing pressure from all sides. But we cannot always get rid of loneliness! No one to share the feelings of the most lonely, so every one of us is not necessarily lonely, but inevitably lonely! FortunatelyRead MoreOnline Dating : The Negative Side Of Finding Significant Others Over The Internet1596 Words   |  7 Pagesay, 2017 Online Dating: The Negative Side of Finding Significant Others Over the Internet Before the birth of technology and social media, people approached their significant others face-to face. They encountered their future wives or husbands at schools, malls, markets, libraries or at any physical places. Everyone came to know others by recognizing their real faces, hearing their real voice, and understanding their real personalities. However, as the trend of using technological devicesRead MoreThe Online Dating Guide : Moving From Internet Chat For Real Life Love760 Words   |  4 PagesThe Online Dating Guide - Moving From Internet Chat to Real Life Love By Catherine R King | Submitted On January 27, 2014 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Catherine R King Of course, justRead MoreHow The Internet Has Become A Major Vehicle For Social Interactions1187 Words   |  5 PagesIntroduction The Internet has become a major vehicle for social encounters in the last two decades. Through the Internet, people can interact over greater distances in a shorter period and at less expense than in the past. Since the evolution of the Internet, there is less face-to-face interaction and more communication via text messages, emails, and online chatting. This social stigma is up for much debate on how it relates to the progression in romantic relationships. This literature review focuses

Tuesday, May 5, 2020

Cybernetic Plot of Ulysses Essay Example For Students

Cybernetic Plot of Ulysses Essay A paper delivered at the CALIFORNIA JOYCE conference 6/30/93 To quote the opening of Norbert Wieners address on Cybernetics to the American Academy of Arts and Sciences in March of 1950, The word cybernetics has been taken from the Greek word kubernitiz ky-ber-NEE-tis meaning steersman. It has been invented because there is not in the literature any adequate term describing the general study of communication and the related study of control in both machines and in living beings. In this paper, I mean by cybernetics those activities and ideas that have to do with the sending, carrying, and receiving of information. My thesis is that there is a cybernetic plot to ULYSSES a constellation or meaningful pattern to the novels many images of people sending, carrying, and receiving or distorting, or losing signals of varying import and value. This plot the plot of signals that are launched on perilous Odyssean journeys, and that reach home, if they do, only through devious paths parallels and augments the novels more central journeys, its dangers encountered, and its successful returns. ULYSSES works rather neatly as a cybernetic allegory, in fact, not only in its represented action, but also in its history as a text. The book itself, that is, has reached us only by a devious path around Cyclopean censors and the Scylla and Charybdis of pirates and obtuse editors and publishers. ULYSSES both retells and re-enacts, that is, the Odyssean journey of information that, once sent, is threatened and nearly thwarted before it is finally received. We are talking, of course, of cybernetics avant la lettre before Norbert Wiener and others had coined the term. But like Molieres Monsieur Jourdain discovering that all along hes been speaking prose, so Leopold Bloom might delight in learning that he is actually quite a proficient cyberneticist. Joyce made his protagonist an advertizing canvasser at the moment when advertizing had just entered the modern age. Blooms job is to put his clients messages into forms that are digestible by the mass medium of the press. If Bloom shows up in the National Library, for instance, it will be to find a logo in what we would call clip art for his client Alexander Keyes. The conduct of spirit through space and time is what communications about. And James Joyce was interested, as we know, in the conduct of spirit: his own, that of his home town, and that of his species. I would like to sketch for you, then, a brief and cursory chapter-by-chapter account of the cybernetic plot of Ulysses. But lest the listener persist in harboring doubts, as we say, concerning the cybernetic signature of the Joycean narrative, let me anticipate the first sentence of the Lotus-Eaters episode: BY LORRIES ALONG SIR JOHN ROGERSONS QUAY MR BLOOM walked soberly, past Windmill lane, Leasks the linseed crushers, the postal telegraph office. As befits the narcotic theme of the episode, this first sentence is itself not quite sober. Even the first two words BY LORRIES are ambiguous, since the mail moves by lorries in a parallel but different sense of Mr Bloom walking by lorries. Most significantly for our reading, this first sentence of Lotus-eaters ends in the postal telegraph office, suggesting that the episode, like the novel at large, is concerned with sending messages. STATELY, PLUMP Buck Mulligan came from the stairhead, bearing a bowl of lather on which a mirror and a razor lay crossed. That mirror will be used shortly for heliography, when Mulligan will have swept the mirror a half circle in the air to flash the tidings abroad in sunlight now radiant on the sea. This is idle signal-sending, with no clear sense of a recipient. Up close, Buck has just hurt Stephens feelings on the subject of his mother, and is about to hurt them again. In other words, between the two men, communication is poor. The signals dont get through. Also in the first episode, the old milkwoman prompts a Homeric thought attributed to Stephen: Old and secret she had entered from a morning world, maybe a messenger. Maybe a messenger! Cyberneticists love ambiguity, particularly about subjects like messages and messengers in disguise. The Homeric scheme for the novel tells us that the elderly milkwoman as messenger stands for or signifies the goddess Athena disguised in the form of Mentor. From the first, sending a successful signal is understood from that great cyberneticist Homer to require a disguise. The wire that conducts truth, in an image that Pynchon favors, must be insulated. Furthermore, our best ideas, the Greeks thought, come to us as if from without. Thus, Telemachus receives his prompt from Athena disguised as Mentor, just as Stephen is metaphorically roused from inaction by the old milkwoman. A signal gets through, not despite but thanks to its padding, and for both Homers and Joyces young man, the signal prompts new ideas. History, the subject of Stephens instruction in Nestor, is what remains of signals from the past. Education itself is the ultimate cybernetic challenge, and Stephen grapples with it in trying to explain a math problem to a slow student from Vico Road. Throughout the novel, ignorance and stupidity respectively, a lack of knowledge and a lack of intelligence pose threats to both the characters and the culture. They are not helpful insulation; rather, they interfere with and frustrate successful communication. My patience are exhausted, writes Martha Clifford to her penpal Henry Flower. Stupidity threatens to reduce signal to noise just as surely as the citizen later threatens to bean poor Bloom. The bigotry of anti-Semitism that Mr. Serena Joy is the most powerful female presence in the hierarchy of Gileadean women EssayPiracy we call this latter crime, unwittingly evoking a maritime metaphor of the novel as a ship on a dangerous journey. Recall how apt it was of Wiener to name cybernetics for a Greek steersman. In the case of Ulysses, a novel that faced and continues to face Odyssean obstacles at every stage of the journey, the metaphor is peculiarly apt. In Wandering Rocks, Father Conmee furthers the cybernetic plot by posting a letter with the help of young Brunny LyNam. Boylan, meanwhile, plays the cybernetic flirt: May I say a word to your telephone, Missy? e asked roguishly. Stephen and Bloom, meanwhile, are both eyeing the booksellers carts, seeking stray signals that may or may not be meant for them, Sirens, for Joyce as for Homer, reminds us that some of the most beguiling signals intend us nothing but harm. Survival may come only through voluntary paralysis, as when Odysseus has himself lashed to the mast. As Bloom ties and unties his fingers with the elastic band, Joyce again shows us insulation proving an effective defense against hurtful thoughts; in this case, Blooms thoughts of marital betrayal. Cyclops has that mock-theosophic signal from the other side, reporting that the currents of abodes of the departed spirits were quote equipped with every modern home comfort such as tlfn, and so on. Cyclops is also where Joe Hynes reads aloud from the job application letter of one H. Rumbold, Master Barber, implicitly reiterating the need for moral discrimination in the matter of meanings received. Still, it was a kind of communication between us. So thinks Bloom of his silent tryst with Nausicaa in the form of Gertie MacDowell. And of course: For this relief much thanks. Successfully sent and received erotic signals gratify in this narrative quite explicitly beyond the reach of mere music or language. Oxen of the Sun allows that medium of transmission, language, to turn opaque again, to foreground itself at the risk of letting meanings die undelivered. Quote: The debate which ensued was in its scope and progress an epitome of the course of life. Some signals can be made to bear multiple meanings on levels of varying profundity. In Circe, Bloom shows us that the recall and timing of information can be crucial to success. He remembers what hes heard about Bella Cohens son at Oxford, and uses the information in a timely fashion to protect Stephen from harm. Judgment of what to listen to, what to remember of what ones heard, and what to repeat and when are all essential cybernetic skills. Bloom also, at episodes end, picks up an imagined signal from the imagined spirit of his son Rudy, proving that to the artistic imagination, at least, mortality is no barrier to spirit after all. Of course, readers of Dubliners had already learned that from Michael Furey. Its absurd pedantic deadpan notwithstanding, the Ithaca episode nonetheless communicates that even the worthless crumbs of Plumtrees Potted Meat in ones bed may be read as signal. Eumaeus features yet more signal degraded into noise. The newspaper account of the funeral inadvertently drops an L from the name of L. Boom. Even the mock sailors postcard from landlocked Bolivia furthers the episodes theme of exhausted and phony meanings. In Penelope, finally, communication comes once again to mean the successful transmission of spirit among bodies. The flesh assents all too indiscriminately in this episode, but Bloom is home safe, dominant at last in his wifes thoughts, his message of unprepossessing love mocked, ridiculed, travestied, and betrayed, but ultimately received, understood, and acknowledged. The style of Joyces novel, with its access from the very first scene to Stephens own thoughts, and then to Blooms, and finally to Mollys, implies that no communication, no means of meaning, succeeds so well as that of the artistic imagination. When he said Madame Bovary, cest moi, Gustave Flaubert was teaching Joyce to disregard and ultimately to refute the supposed inscrutability and reputed inaccessibility of the Other. The lines may be down between husband and wife, they may be tottering between father and daughter, but between the authors spirit and that of his characters, le courant passe, the current flows without impedance. Any signal, like a Homeric hero, is threatened with ruin by the alluring sirens of noise. Any piece of information, or any spirit afloat in our culture, that is, faces an Odyssean battle in order to make it through. Consider the obeisance of publisher to legal power that used to appear at this novels front gate, for instance. This NOVEL had to undergo an odyssey before coming home to our minds. The law tried to stop it, pirates tried to loot it, but the text, like its characters, came through relatively unscathed. Cybernetic messages and the obstacles to their correct transmission present one of the manifold yet parallel plots in ULYSSES with our own successful comprehension of the novel furnishing the happy ending to a cybernetic allegory in which character, action, and text all come through, finally, loud and clear. The book, that is, enacted a Joycean design over which Joyce himself could have had little control, for the book itself recapitulated the Odyssean journey across perilous seas. Pirates, monstrous one-eyed censors, Procrustean editors kept mangling a Protean text. And yet here it is, home free, safely harbored in our minds and in our hearts. Thank you very much.